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Publikationen
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Zeitschrift international
Kim,
J. / Natter, M. / Spann, M. (2009): "Pay-What-You-Want
- A New Participative Pricing Mechanism", Journal of Marketing,
Vol. 73 (1),
S. 44-58 Konferenzbeiträge
Kim,
Ju-Young/ Natter, Martin / Spann, Martin (2008): "Pay-What-You-Want: Being Better Off When Customers
Determine the Price?!" in: Proceedings of the 30th INFORMS
Marketing Science Conference, Vancouver 2008.
Kim, J. / Natter,
M. / Spann, M. (2007): "Pay-What-You
Want - Assessment of a new participative pricing mechanism",
INFORMS Marketing Science Conference, Proceedings of the 29th
INFORMS Marketing Science Conference, Singapore
Kim, J. / Natter,
M. / Spann, M. (2007): "Pay-What-You
Want - Assessment of a new radical pricing mechanism", Proceedings
of the 36th EMAC Conference, Reykjavik, Island.
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